CLIENT
Hantverksdata
TYPE
Film
DELIVERABLES
Concept · Film · Social media
Hantverksdata
This case is built on a simple insight: when something hits close to home, people pay attention. For Hantverksdata we created and produced a comedy sketch that taps into everyday situations their audience instantly recognises. Instead of explaining what the product does, humour does the heavy lifting: familiar pain points and workplace dynamics are exaggerated, which positions Hantverksdata as the smart alternative.
The format is intentionally light, fast and character-driven. Comedy lowers the guard and makes the message feel less like advertising and more like entertainment, something you want to watch, share and remember. Sometimes the best way to be clear is not to be serious.