CLIENT
Anticimex
TYPE
PR campaign & film
DELIVERABLES
PR campaign · Campaign film
Eau de problèmes
Anticimex wanted to turn something people usually avoid into something they could not ignore. The result was Eau de Problèmes, a set of “luxury fragrances” built around the hidden smells that can reveal real issues in a home, from the mold-leaning Moisi Mystique to the rat-scented Musc de Rongeur and the claustrophobic Cabane Oubliée. A strange idea on the surface, with a clear purpose: to help homeowners recognise warning signs before small problems turn into expensive ones.
We filmed the campaign piece at Norrmalmstorg as people explored the fragrances for the first time. A playful way of talking about issues most people would prefer to ignore, blending education, humour and craft.
