Film & SOME
Hantverksdata
This case was built around a simple insight:
When something hits close to home, people pay attention.
For Hantverksdata, we created and produced a comedy sketch that taps into everyday situations their audience instantly recognizes. The kind of moments you laugh at because you’ve been there, or you’re still there.
Instead of explaining what the product does, we let humor do the heavy lifting. By exaggerating familiar pain points and workplace dynamics, the sketch creates instant relevance while naturally positioning Hantverksdata as the smart alternative.
The format was intentionally light, fast, and character-driven. Comedy lowers the guard. It makes the message feel less like advertising and more like entertainment, something you actually want to watch, share, and remember.
At its core, the film is about understanding the audience’s reality and speaking their language. Not by shouting louder, but by being sharper, funnier, and more human.
Sometimes the best way to be clear is not to be serious.
