September 2025
Eau de problémes
Anticimex wanted to turn something people usually avoid into something they could not ignore.
The result was Eau de Problèmes, a set of “luxury fragrances” built around the hidden smells that can reveal real issues in a home.
The collection included everything from the mold-leaning Moisi Mystique to the rat-scented Musc de Rongeur and the claustrophobic Cabane Oubliée.
A strange idea on the surface, but one with a clear purpose: to help homeowners recognize warning signs before small problems turn into expensive ones.
And we were there to capture it, filming the campaign piece as people explored the fragrances for the first time. A playful way of talking about issues most people would prefer to ignore. Together the campaign blended education, humor and craft.
